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Is an SEO Guru really what you need

By rogger on July 1, 2019 0

As the title explains, this piece is about the dangerous myth of the SEO GURU. Are there people sufficiently knowledgeable to be described as an SEO GURU? Of course, they are. Sometimes the best answer to your problem is indeed to engage the services of such an SEO Guru and have him/her to take a fresh look and suggest different approaches or solutions to the issues you have encountered.

This article was never intended to debunk the idea of an SEO guru is to suggest that SEO Gurus are in some way a bad thing. The point I am at pains to make is that SEO is 90% sweat and a maximum of 10% brilliance. In -act when brilliance is called for it is often because basic practices and procedures have been neglected for one reason or another. The most common exception to this is when bad actors carry out negative SEO attacks against your site.

If you find yourself doubting whether you have been doing things right and believe me this is a very common feeling and always without fail resulting from poor performance an din particular a scarcity of web customers or maybe even visitors, then the best approach is to take a little time out and then star again as though you were me and you had just been called in to find out what is wrong and find a solution.

As a sort of SEO Guru, though I wouldn’t encourage use if that term, I would ask a real GURU, my man Martin, to run a technical review, covering every aspect of the site and looking form the viewpoint of a search engine bot. This approach most effectively tells you what needs to be in place and what is missing in terms of ranking each page highly. It is a great staring point, but it is only relevant when you have an objective discussion about what your goals are for the site and whether they are realistic and what resources you do or do not have available to you.

Equipped with all of this knowledge, my approach would then be to list the things I can realistically do that will significantly move the needle and create a timeline with dependencies for getting this done and then reviewing the situation again.

Putting together a revised strategy and plan follows an identical process to that of forming a strategy as dealt with in this piece. If you get time to read that piece and I do recommend it, you will notice that the last section places emphasis on defining the expected outcomes and putting in place a decent measurement strategy. It’s very important to align your goals very closely with the measurement strategy. For example, if you are complaining about no sales, then clearly your goal is sales and that is ultimately how you will judge this new SEO Guru and therefore it is what you should measure. You will probably also want to measure visitors and a lot of other things as important building blocks, but they are not the ultimate definition of success and failure, Only sales and revenue can fit that bill

7 Online Reputation Tips For Your Business

By rogger on November 16, 2016 0

Want a better online reputation, then creating a better online business reputation matters and this has to be done now!
Too many businesses don’t focus on ensuring customers see their best face. However, here are some online reputation tips to help.

1. Create A Presence on Relevant Web Properties

Your company should have an account on Facebook, Twitter, and Google+. If you’re in a competitive market, you may need to be active on a few other social media sites. You may also choose a few other social media sites. There are dozens of sites available. Your choices should be specific to your industry.

For high-tech, B2B, and professional businesses with employees and executive, LinkedIn is a valuable site. If a company has visually-oriented products Instagram, Pinterest, and Flickr, are necessary. And many businesses can benefit from sharing videos through online sites like Vimeo and YouTube.

2. Don’t Neglect Social Media Accounts

Build your social media account. Just having a Facebook, Twitter, or Google+ account is not enough. You need to grow an audience. With ongoing development, you should build a social media account in a way that increases your influence and your engagement scores, while allowing you to interact with your customers.

If you don’t do this, your account will not be strong enough to counteract negative postings. Reputation Communication suggests that while you don’t know how Bing and Google assess the strength of social media accounts, you should use independent scoring utility, like Kred and Klout.

3. Consider the Products and Brands

You may need to build a social media profile and online materials for more than your company names. If you have product and brand names, in addition to your company name, you are likely to develop content to rank for those names. You need to develop social media profiles, web pages, and websites and collateral materials to reserve and claim each brand.

4. Protect People Associated with the Business

Develop a strong online presence for the name of executives, owners, and founders, especially if they are distinctive. Keeping a low online profile to protect privacy leave you open to drive-by defamers.

There are some businesses where the company’s identity is entwined with the executives. It’s vital to use solid reputation management strategy in these situations. Consumers search for lawyers, dentists, and doctors by name. Create collateral to rank for their names if they don’t have any.

5. Implement Authorship Where Applicable

Many have declared that Authorship was my top marketing tactic. When done properly, it can be a significant advantage. This is done for businesses where the proprietor and founder are closely associated with a business’ identity. Google wants authors to be individuals. The author tag should be associated with an individual Google+ profile, not a business page.

Using an author tag assumes you’ll do some ongoing article publishing or blog posts. If not, then this tactic is not worthwhile.

6. Blog

Yes, I’m serious. Blogging is local SEO’s secret weapon because it can help a site rank well in Google for relevant keywords when done properly. It can also provide fodder for your social media accounts.

When it comes to reputation. A blog is not just a way to rank for your name. It can provide you with a “home court”, a place to directly respond to assertions made about your company. This can help you paint your company image in a positive light.

7. Listen

When you respond to an online complaint or a bad review, consider that your process may have weaknesses that need to be addressed. If you have frequent negative feedback or complaints about specific things, you need to start looking at your processes. Making small changes can often lead to a reduction in complaints.

Remember, “the customer is always right”. It may be tempting to make a firm stand on certain matters. However, you should not be inflexible when you respond to customers. Instead, come up with creative ways to give the customer what they want. This will help reduce friction and help you retain a customer.

There are business practices that seem dumb or service fees that make the customer feel like you’re gouging them. Just because you’re able to pressure people into paying more money, does not mean you should. Consider you should be driving some potential and existing customer to the competition. The extra money you make by charging these fees may be cancelled out by the amount of business you lose because of these complaints.

Building Smart Passive Income

By rogger on August 12, 2016 0

Try to build smart passive income while you sleep online. You need a few tools, an idea and some startup investment.

It’s not necessary that you should build enough skills to get started online. You can always hire a talent. In our research, people who used to learn things in general rather than specific are more versatile and successful rather than people with specific skills. However, the case depends on person to person and market to market. I am not going to write a long article as there is already one available with the best information. You can find details about it here.

However, I suggest to at least get a general understanding before proceeding to online ventures as it may help you to put in the right direction.

Thanks

– A Better Ranking